This is a sample/demo case study included to show how the Case Study content type renders end to end — the client and specific figures above are fictional, built to demonstrate a realistic project narrative rather than report on an actual Purnavix engagement.
Why a phased migration
Rebuilding the entire storefront at once would have meant weeks with no ability to ship product updates. Migrating category by category, starting with the highest-traffic pages, let the new architecture prove itself in production before the full catalog depended on it.
What the headless split actually bought
Separating inventory/content management from rendering meant the storefront could be optimized purely for speed and conversion, without being constrained by what a page-builder plugin could template. Product teams kept the editorial workflow they were used to; the frontend stopped being limited by it.
